代寫 > 澳洲作業代寫 > >

最好的澳洲作業代寫

Assessment 3 – Social media strategy report  代寫

Assessment 3 – Social media strategy report 代寫

 


Assessment 3 – Social media strategy report
Assessment 3 – Social media strategy report  代寫
 
Group size:                          maximum of 5 people
Length                           4500+ words  
Due date:                       03 June 2013
Mark allocation:                       50%
 
Your group are social media consultants who have been hired by an organization to create a social media strategy report. You will choose one of the five businesses listed below and create a plan. The plan will be based on an audit of another online business that has successfully used social media.
 
Part 1. Social media Business Audit (approx 2000+ words) – 30% NIKE
Audit the website and social media strategy of an existing business. You will need to critically analyze the business and establish what works and what doesn’t.
Some examples are:
Victoria’s Secret
Target
Cable TV (such as Lifestyle channel)
Toyota
Old Navy
Disney (or other movie studios)
Old Spice
The audit must first begin by identifying the online landscape. You need to describe the business, its brand and who their online consumer is, where they are, what they are doing. PEW and the American Life project and Nielsen are good places to start for online statistics.
Review each individual channel (social media) that the company is using to speak to consumers and how are they interacting online. For example, during an audit, brands may realize that their consumers like to upload photo’s to their Facebook fan page. This opportunity would translate into a potential photography contest or campaign that consumers would be asked to upload their photos to win something.
 
Assessment criteria
  • Academic quality
  • Evidence of research
  • Standard of analysis
  • In-depth understanding of the business, its brand and the online environment
  • Detailed review of channels
  • Appropriateness of audit
 
Part 2. Social media strategy report (approx 2500+) – 50%
Choose one of the following businesses and assess their social media needs. What sort of issues does the business need to concentrate on using social media? What sort of technologies are appropriate?
Once you have established what the needs are of the business you are required to create and plan a strategy for the business for one year.
What will you achieve within this time frame? How will you measure the success?
 
  1. Car Dealership
  2. Assessment 3 – Social media strategy report  代寫
If you have, or wish to have, your own business and want to build a strategy that is specific to it, please speak to your lecturer to negotiate.
 
Your strategy should have the following headings (more if needed):
·         Business goals
·         Customer
·         How you aim to reach goals and customer
·         Technologies
·         Schedule of strategy
·         Resources and skills needed
·         Measurement and analysis
 Assessment 3 – Social media strategy report  代寫
Assessment criteria
  • The headings above form the basis of the criteria and need to be addressed in detail
  • Academic quality
  • Understanding of  business issue
  • Evidence of research
  • Level of strategic thinking and overall planning
  • Appropriateness of technology usage within the plan
  • Addressed the time frame
 
As part of this plan you will identify a campaign that your business will run. It might be to brand your business, sell a specific product, and create a social responsibility campaign.
 
Part 3. Evidence of social media campaign – 20%
You will need to “run” your specific campaign for 5 days in the “real” world. In this time you must create and maintain at least three different forms of Social media to support your business. You might create a Facebook page, Twitter feed and instructions of YouTube but you can choose what is most appropriate.
 
You need to show what you have done but attaching screen shots or hyperlinks to the originals. If you work is password protected then you must supply a hard copy.
 
Conclusion and recomendations
After completing the social media campaign reflect on the strengths and weaknesses of what you have done. Make recommendations to the business based on your findings.
 
Assessment criteria
  • Academic quality
  • Originality
  • Appropriateness of campaign
  • Well developed and documented
  • Time line met
 
 
Submission of assignment 3
1.Submit to Turnitin by the due date
2. Submit online via the blackboard in the assignments section, with a signed assignment cover sheet and the Turnitin result (all as ONE file). If you have not attached screen shots then you will also need to supply links to the campaign you have created.
 
 
Presentation of Written Work
 
A very high standard of presentation is always expected; poorly presented work will be refused.  All work must be word processed. Photocopies of originals are not acceptable for assessment and will be returned unmarked.  However, a copy should always be kept.
 
All references and quotations must be correctly referenced using the RMIT College of Business referencing guide.
 
Style guide: the format of all your documents must have the following:
1.5 spacing
Font type: Times New Roman or Arial
Font size: minimum 12
Heading font size: minimum 14
Margin of 2.5cm on all 4 sides
Single page only
Page numbers, e.g. (1 of 15)
Name and student number on the bottom of every page (footer). Please write name as it appears on your student card. Underline you family name.
Cover page with the title of your assignment, name of your lecturer, student details.
Paragraphs
PROOF READ YOUR WORK
A reference list (and in-text referencing) using the Harvard system. Your mark will be severely affected if you do not do this correctly.
 
When handing your work in it must:
Be stapled (or spiral bound for larger documents)
Have the Turnitin result attached (front page with the %)
Not be in a folder
Sign and attach the RMIT University ‘cover sheet for submission of work for assessment’ as found on Blackboard. Underline your family name.
Ensure that the cover sheet has the correct name (first and family name) of your lecturer AND the day and time of your tutorial.
 
Academic Administration Procedures
 

Referencing

  • Referencing means acknowledging someone else’s work or ideas. It is sometimes called ‘citing’ or ‘documenting’ another person’s work.
  • Referencing is a basic university requirement.
  • It is mandatory for all students to cite or acknowledge information that has come from other sources.
  • Without appropriate referencing students are in effect “stealing” the work of others - this is tantamount to academic fraud.
There are consequences if students fail to reference their assignments. These may include:
  • Reduction in marks for assessment tasks.
  • Failure in a course of study.
  • Expulsion from a program.

Why do we reference?

  • To draw on the ideas, language, data, and/or facts of others. (You are expected to read and research widely).
  • To provide depth and support to academic work through citation of theories or key writers whose work supports your answer, argument, or contention.
  • To support academic writing, essays, business reports and oral presentations.
  • To demonstrate your ability to synthesize and analyze ideas sourced through your research.
  • To acknowledge work from others that you have quoted, summarized, paraphrased, synthesized, discussed or mentioned in your assignments.
  • To provide a list of the publication details so that your readers can locate the source if necessary.
  • To demonstrate the level and breadth of research undertaken by a student.
  • References used correctly will benefit your work and add to your final grade.

Which referencing method do I use?

RMIT Business uses a particular Harvard Style of referencing.
  • Each reference is indicated in-text by the author’s name and the date of the publication.
  • Footnotes are not used as the citation is written in the actual text.
  • Full details of how to reference are in the.

When do I reference?

You reference whenever you have used a piece of information that comes from
  • Text books
  • Journals
  • Published papers, (e.g. conference or working paper)
  • Newspapers
  • Websites
  • TV/Radio interviews
  • Personal communication
  • Others
You must cite the origins of the information you are using, whether you have copied the words directly or whether you have paraphrased.
If in doubt----REFERENCE!
For further information and a detailed guide to referencing please refer to:
 

 
Clarity and conciseness in the use of the written work is expected.  Your spelling, grammar and punctuation should be critically examined before submission.  Organize someone else to read and comment on your work; can they understand what you are trying to say? If not, rewrite it.  Seek the assistance of the Study and Learning Centre ().
 
If you have any difficulty coping with the style of learning required at university, you will find the library has many books on note taking at lectures, researching and writing.  One useful book is:
 
Marshall, L  & Rowland, F 1993, A Guide to Teach Independently, Longman Cheshire, Melbourne.
 
 
  

Assessment 3 – Social media strategy report
 
Group size:                          maximum of 5 people
Length                           4500+ words  
Due date:                       03 June 2013
Mark allocation:                       50%
 
Your group are social media consultants who have been hired by an organization to create a social media strategy report. You will choose one of the five businesses listed below and create a plan. The plan will be based on an audit of another online business that has successfully used social media.
 
Part 1. Social media Business Audit (approx 2000+ words) – 30% NIKE
Audit the website and social media strategy of an existing business. You will need to critically analyze the business and establish what works and what doesn’t.
Some examples are:
Victoria’s Secret
Target
Cable TV (such as Lifestyle channel)
Toyota
Old Navy
Disney (or other movie studios)
Old Spice
The audit must first begin by identifying the online landscape. You need to describe the business, its brand and who their online consumer is, where they are, what they are doing. PEW and the American Life project and Nielsen are good places to start for online statistics.
Review each individual channel (social media) that the company is using to speak to consumers and how are they interacting online. For example, during an audit, brands may realize that their consumers like to upload photo’s to their Facebook fan page. This opportunity would translate into a potential photography contest or campaign that consumers would be asked to upload their photos to win something.
 
Assessment criteria
  • Academic quality
  • Evidence of research
  • Standard of analysis
  • In-depth understanding of the business, its brand and the online environment
  • Detailed review of channels
  • Appropriateness of audit
 
Part 2. Social media strategy report (approx 2500+) – 50%
Choose one of the following businesses and assess their social media needs. What sort of issues does the business need to concentrate on using social media? What sort of technologies are appropriate?
Once you have established what the needs are of the business you are required to create and plan a strategy for the business for one year.
What will you achieve within this time frame? How will you measure the success?
 
  1. Car Dealership
If you have, or wish to have, your own business and want to build a strategy that is specific to it, please speak to your lecturer to negotiate.
 
Your strategy should have the following headings (more if needed):
·         Business goals
·         Customer
·         How you aim to reach goals and customer
·         Technologies
·         Schedule of strategy
·         Resources and skills needed
·         Measurement and analysis
 
Assessment criteria
  • The headings above form the basis of the criteria and need to be addressed in detail
  • Academic quality
  • Understanding of  business issue
  • Evidence of research
  • Level of strategic thinking and overall planning
  • Appropriateness of technology usage within the plan
  • Addressed the time frame
Assessment 3 – Social media strategy report  代寫 
As part of this plan you will identify a campaign that your business will run. It might be to brand your business, sell a specific product, and create a social responsibility campaign.
 
Part 3. Evidence of social media campaign – 20%
You will need to “run” your specific campaign for 5 days in the “real” world. In this time you must create and maintain at least three different forms of Social media to support your business. You might create a Facebook page, Twitter feed and instructions of YouTube but you can choose what is most appropriate.
 
You need to show what you have done but attaching screen shots or hyperlinks to the originals. If you work is password protected then you must supply a hard copy.
 
Conclusion and recomendations
After completing the social media campaign reflect on the strengths and weaknesses of what you have done. Make recommendations to the business based on your findings.
 
Assessment criteria
  • Academic quality
  • Originality
  • Appropriateness of campaign
  • Well developed and documented
  • Time line met
 
 
Submission of assignment 3
1.Submit to Turnitin by the due date
2. Submit online via the blackboard in the assignments section, with a signed assignment cover sheet and the Turnitin result (all as ONE file). If you have not attached screen shots then you will also need to supply links to the campaign you have created.
 
 
Presentation of Written Work
 
A very high standard of presentation is always expected; poorly presented work will be refused.  All work must be word processed. Photocopies of originals are not acceptable for assessment and will be returned unmarked.  However, a copy should always be kept.
 
All references and quotations must be correctly referenced using the RMIT College of Business referencing guide.
Assessment 3 – Social media strategy report  代寫
Style guide: the format of all your documents must have the following:
1.5 spacing
Font type: Times New Roman or Arial
Font size: minimum 12
Heading font size: minimum 14
Margin of 2.5cm on all 4 sides
Single page only
Page numbers, e.g. (1 of 15)
Name and student number on the bottom of every page (footer). Please write name as it appears on your student card. Underline you family name.
Cover page with the title of your assignment, name of your lecturer, student details.
Paragraphs
PROOF READ YOUR WORK
A reference list (and in-text referencing) using the Harvard system. Your mark will be severely affected if you do not do this correctly.
 
When handing your work in it must:
Be stapled (or spiral bound for larger documents)
Have the Turnitin result attached (front page with the %)
Not be in a folder
Sign and attach the RMIT University ‘cover sheet for submission of work for assessment’ as found on Blackboard. Underline your family name.
Ensure that the cover sheet has the correct name (first and family name) of your lecturer AND the day and time of your tutorial.
 
Academic Administration Procedures
 

Referencing

  • Referencing means acknowledging someone else’s work or ideas. It is sometimes called ‘citing’ or ‘documenting’ another person’s work.
  • Referencing is a basic university requirement.
  • It is mandatory for all students to cite or acknowledge information that has come from other sources.
  • Without appropriate referencing students are in effect “stealing” the work of others - this is tantamount to academic fraud.
There are consequences if students fail to reference their assignments. These may include:
Assessment 3 – Social media strategy report  代寫
  • Reduction in marks for assessment tasks.
  • Failure in a course of study.
  • Expulsion from a program.

Why do we reference?

  • To draw on the ideas, language, data, and/or facts of others. (You are expected to read and research widely).
  • To provide depth and support to academic work through citation of theories or key writers whose work supports your answer, argument, or contention.
  • To support academic writing, essays, business reports and oral presentations.
  • To demonstrate your ability to synthesize and analyze ideas sourced through your research.
  • To acknowledge work from others that you have quoted, summarized, paraphrased, synthesized, discussed or mentioned in your assignments.
  • To provide a list of the publication details so that your readers can locate the source if necessary.
  • To demonstrate the level and breadth of research undertaken by a student.
  • References used correctly will benefit your work and add to your final grade.

Which referencing method do I use?

RMIT Business uses a particular Harvard Style of referencing.
  • Each reference is indicated in-text by the author’s name and the date of the publication.
  • Footnotes are not used as the citation is written in the actual text.
  • Full details of how to reference are in the.

When do I reference?

You reference whenever you have used a piece of information that comes from
  • Text books
  • Journals
  • Published papers, (e.g. conference or working paper)
  • Newspapers
  • Websites
  • TV/Radio interviews
  • Personal communication
  • Others
You must cite the origins of the information you are using, whether you have copied the words directly or whether you have paraphrased.
If in doubt----REFERENCE!
For further information and a detailed guide to referencing please refer to:
 

 
Clarity and conciseness in the use of the written work is expected.  Your spelling, grammar and punctuation should be critically examined before submission.  Organize someone else to read and comment on your work; can they understand what you are trying to say? If not, rewrite it.  Seek the assistance of the Study and Learning Centre ().
 
If you have any difficulty coping with the style of learning required at university, you will find the library has many books on note taking at lectures, researching and writing.  One useful book is:
 
Marshall, L  & Rowland, F 1993, A Guide to Teach Independently, Longman Cheshire, Melbourne.
 Assessment 3 – Social media strategy report  代寫
 
 

聯系澳洲作業代寫

QQ: 273427
QQ: 273427

澳洲作業代寫咨詢

/AU__homework代寫時間
全天接單不間斷

價格性感 質量豐滿
Copyright ? 2002-2012 悉尼論文代寫,墨爾本論文代寫,悉尼作業代寫.墨爾本作業代寫.

在線客服

售前咨詢
售后咨詢
微信號
Badgeniuscs
微信