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How to develop Corporation Social Responsibility作業代寫

How to develop Corporation Social Responsibility作業代寫

How to develop Corporation Social Responsibility
                     ——based on the experience of Amway
 
 
    Table of contents
1.0 Introduction................................................................................................................. 3
2.0 What does Amway do to implement their CSR?............................................................... 3
2.1 Child aid.............................................................................................................. 3
2.2 Focus on environmental protection.......................................................................... 4
2.3 Personnel training.................................................................................................. 4
2.4 Concerned about community................................................................................... 4
2.5 Participate in disaster relief..................................................................................... 4
3.0 What is the meaning of corporation social responsibility?.................................................. 5
4.0 What can we learn from Amway to develop CSR?............................................................ 6
5.0 Advices on how to develop CSR..................................................................................... 6
5.1 Committed to product innovation and green production............................................. 6
5.2 Improve the staff treatment and motivate them......................................................... 7
5.3 Shape unique culture with CSR............................................................................... 7
5.4 Actively participate in charity activities.................................................................... 7
6.0 Conclusion................................................................................................................... 7
7.0 References................................................................................................................... 8
 
 
 How to develop Corporation Social Responsibility
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

1.0 Introduction

Corporation Social Responsibility has become an indispensable part of business. “It is far from enough that a corporation survives and makes profits in the market. We hold the opinion that it is responsible for every enterprise to use resources including financial resources, human resources and energy to make contributions to the society which is also for the company’s long-term interests.” offered by former CEO of P&G. Early in the development of enterprises, profitability is the highest goal for most companies. However, corporation social responsibility calls for more contributions to consumer, environment and society from enterprises. With the development of society, CSR is gradually recognized by most companies and more and more companies take the initiative to assume social responsible, Amway is one of the model. This essay will firstly describe what Amway operate to implement their corporation social responsibility. Accuracy is which specific aspects they chosen to start. Following this it will analysis and discuss to find out something worthy of learning from Amway. At last, it will make some proposals to how to develop corporation social responsibility.

2.0 What does Amway do to implement their CSR?

Amway, the biggest famous direct selling enterprise in the United States, is mainly engaged in daily consumer goods, covering Nutrilite health food, Artistry cosmetics, personal care, home care products and household durables and other series. At the beginning of business, two funders found a very profound and meaningful till today truth that people and interpersonal relationship are the core of any successful business. As a result, Amway is aimed at bringing people hope to create a good life instead of a business only for the money. This is the core of CSR in Amway. In order to achieve this goal, Amway is taking actions all the time in five aspects. 

2.1 Child aid

How to develop Corporation Social Responsibility作業代寫
Amway takes active participate in child care campaigns with the sprits of repaying the society. As recently as January 24, 2013, “Amway one by one” campaign for children has help more than 10 million disadvantaged children around the world live, achieve, and of course play. In addition, more than 190 million dollars and total 2.7 million hours of volunteer service time have been dedicated to children’s public welfare undertakings all over the world in this decade. It is an so amazing achievement that we should admire their time and efforts to helo the children to live a better life. It is not only one activity but most famous one. Actually, each branch of Amway across the whole world is in collaboration with the local charity to help those disadvantaged children.

2.2 Focus on environmental protection

Since the establishment of the company, Amway has regarded environment protection as its bounden duty. Amway has achieved excellent environmental record with its practical actions and devoted itself to build low carbon and green environment to promote innovation of environmental protection concept. In order to protect environment, healthy and eco-friendly production is the most important part which is also the foundation of Amway. During the development of Amway, quality of production is always the key point of governance. Because of these efforts, excellent brand of Amway can be deeply rooted in the hearts of consumers. In addition to healthy and environmental production, outstanding production and working environment are also the unending pursuit of Amway. Apart from reducing adverse impact on the environment, Amway often organizes a series of environmental protection activities to improve the public’s awareness of environmental protection.

2.3 Personnel training

Amway tries to provide opportunities or a working platform where the staff can release potential and exploit their talent. Meanwhile, Amway administrators actively help employees to achieve the balance between work and life by various measures. Up to now, Amway has organized many activities to help people grow especially just graduated college students. It always believes that helping others is helping itself. Moreover, human resources play a more and more important role in the development of the company. The aim of Amway is to lead people a better life, of course its own staff included. Therefore, continuous personnel training can not only reflect the corporation social responsibility but also reserve a wealth of talents for the company’s long-term development.

2.4 Concerned about community

“The largest faster of life is to create wealth and share with others”, said by Jay Van Andel, one of the founder of Amway. This spirit is passed down and every manager takes it for granted that it is the responsibility of successful companies to concern about community and benefit the society. Under the guidance of this spirit, Amway has built the world’s biggest volunteer groups which are distributed all over the world. These volunteers will hold some regular activities to assist those people in need of help such as local orphan asylum or nursing home. Amway builds up friendly relationship with the masses by these activities and shapes a good corporate image to the public. In return, it is bond to promotes the development of Amway.

2.5 Participate in disaster relief

No one wants to experience relentless natural disasters, but it is unforeseen. Although the disaster is terrible, we should be optimistic to face that because Amway is behind us. When a disaster takes place, Amway volunteers always go into actions firstly. It is this self-giving spirit that win the appreciation of the public.

3.0 What is the meaning of corporation social responsibility?

Corporation social responsibility means that an enterprise should be responsible for employees, consumers, society and environment when it makes profits and benefits its shareholders. After the first industrial revolution, the prototype of the modern enterprise is determined on the whole. Most companies regard making profits as their responsibility. With the development of industry, this idea has a lot of negative influence. Under the pressure of labor class’s demands for their rights and interests and constraint of government policy, more and more enterprises were given more social responsibilities. (Dahlsrud, A 2008) The idea of corporation social responsibility became a historical necessity. Although most of the company consider social responsibility, most of them still do not know how to develop CSR. Actually, social responsibility can be divided into the following contents.
Courtesy and honesty. The lack of honesty is a big threat of market economy. Fake and shoddy goods will not only allow consumers to suffer huge losses but also lead to business failures due to losing the trust of the consumers.(Hendarto, K. A. & Purwanto, B. M. 2012) The discrimination ability of the consumers for fake and inferior commodities is limited, so as country monitoring. Therefore, companies should be courtesy and honesty and consciously fight against fake.
Sustainability and sustainable development. Natural resources is the foundation of human survival. However, most natural resources are non-renewable and in shortage while population has been constantly increasing. As the main body of resources allocation, the development of the enterprise must be adapted to save resources. Only by saving natural resources, enterprise can keep sustainability and achieve sustainable development.
Environmental protection. It is seems that the development of industry is bond to damage the environment, at least in history. That is why humans also got a lot of lessons from the environment. Actually, the contradiction between economic development and environment can be avoided. People previously only focus on the economic development at the expense of the environment. But now environmental problems have been the bottleneck of economic development and threaten the survival of mankind. (Harlow, C 2005) For the future of people, enterprise must take on the responsibility of protecting environment.
Keep innovating and develop technology. Innovation and technology are the driving force of human development. Without innovation and new technology, the society will be stagnant. In terms of the current overall situation, most of production models are imperfect. Innovation and technology are the best way to transform this production models and improve the social productivity. As a result, enterprise should reduce dependence on natural resources and increase the competitiveness relying on technological innovation. This is the social responsibility can not be ignored for enterprise.
Philanthropy. Although people are born equal, the whole world is in a state of inequality such as gap of wealth, problem of food and clothing, natural disaster and so on. According to the truth, larger enterprise should take more social responsibility than those smaller. In order to keep the balance of the society and maintain the development of itself, enterprise should make more contributions to charity work.
People oriented. Human resources is not only the precious wealth of the society but also the backbone of the enterprise development. With the progress of society, the role of the human is more and more obvious. People ‘s desire for pursuing a better life is becoming more and more strong. In this case, it is necessary and smart to carry out people-oriented strategy to satisfy their needs and wants. On the other hand, the staff are just like children of company that it is its obligation to protect their safety, care for their healthy and guarantee their treatment.

4.0 What can we learn from Amway to develop CSR?

How to develop Corporation Social Responsibility作業代寫
According to the analysis, it finds out that the approach taken by Amway to develop CSR almost covers all of the above elements. Throughout its whole history, every step is combined with its actual situation. For example, at the beginning of establishment, Amway is not in a hurry to do charity. Its leader focus on the production to keep it healthy and environmental. When the company is equipped with a certain scale and strength, Amway starts to build up some volunteer groups and make contributions to the philanthropy. (Burgos, S. 2013) It is obvious that the process of Amway to implement its CSR is from the inside out. This is a gradual process, also a good model suitable for most companies.

5.0 Advices on how to develop CSR

How to develop Corporation Social Responsibility作業代寫
By consulting the existing experience, the way to develop CSR should adhere to the principle which is from the inside out. Specific recommendations are as follows.

5.1 Committed to product innovation and green production

When it comes to corporation social responsibility, people tend to think of environmental protection and control pollution. Actually, it is the measures of remediation. The better way is to avoid environmental damage and pollution at the source. It is obvious that green production can come true in practice. If done, environmental protection can definitely get twice results with half of the efforts. (Sheila,K 2012) Due to the lack of effective management, many companies exist the phenomenon of resource waste and environmental pollution. What is worse, many of them do not realize the significance of product innovation so that their products are uncompetitive. As a result, the company will be in danger of failure. So, products are the lifeblood of organizations. Committed to product innovation can not only attract more consumers but also good for increasing resource utilization rate and controlling the cost. This benefits not only the company but also the society and environment. Why not try it which is killing two birds with one stone? Consequently, the approach committed to product innovation and green production is foundation to develop CSR that every company should take it into consideration seriously.

5.2 Improve the staff treatment and motivate them

Employees devote all his energy to the company that in return they deserve a rational treatment. This is also one of the most important thing in the corporation social responsibility. With the improvement of human living standard, working treatment can no longer measured by money. In modern enterprise, working atmosphere, interpersonal relationship, promotion and welfare are as important as the salary, even more important for some people. This requires that companies need to set up a compensation system which is keeping pace with the times. In addition, companies should provide enough opportunities and access to promotion. It is beneficial to motivate the staff to grow by these measures because the whole enterprise will make process under the push of employees.

5.3 Shape unique culture with CSR

There are many rules and regulations about CSR in many countries. However, it is hard to unify legal rules and take it into control of government management. Under this circumstances, enterprise should consciously abide by the rules and regulations. Shape the social responsibility into part of the corporate culture gradually by effective management. If it succeed, it is going to be a great fortune for the company, as the “HP way”. (Fox, T., Ward, H. & Howard, B. 2002) What is more, it will remind other companies and the public of social responsibility, which promotes all-round social progress.

5.4 Actively participate in charity activities

When the internal management is in order, it is time to participate in charity activities. Not all enterprise have the ability to do that as Amway. Philanthropy means not simply donation of course. It can be combined with brand publicity. (Grant, G. H. 2003) Firstly, the staff should be awareness of serving others who need help. Secondly, it is necessary to hold regular activities to expand brand influence. Finally, seize appropriate opportunities to cooperate with others or charitable institution. This is not only to serve the society, but also show the company image to the public which can bring about the company an unexpected benefit.

6.0 Conclusion

How to develop Corporation Social Responsibility作業代寫
In conclusion, it is a long process to develop corporation social responsibility which has become an integral part of the company competitiveness. According to some companies’ successful experience in implementing corporate social responsibility, like Amway, CSR generally includes many aspects such as personal right, natural resources, environmental protection, philanthropy and so on. It is impossible for most enterprises to implement every aspect in CSR so that it is better to carry on selectively. Product innovation and green production can be focused on as the first step. At the same time, people-oriented management and corporate culture equipped with CSR should be implemented in practice. After a good atmosphere formed within the enterprise, it is time to take actively part in social activities to help those people who are in trouble. This approach in line with the principle of from the inside out can not only assist enterprise in implementing CSR, but also ensure the normal development of the enterprise.

7.0 References

How to develop Corporation Social Responsibility作業代寫
Bennett, J. 2002. Multinational corporations, social responsibility and conflict. Journal of            International Affairs, 55(2), 393.
Blowfield, M. & Frynas, J. G. 2005. Setting New Agendas: Critical Perspectives on Corporate        Social Responsibility in the Developing World. International Affairs, 81, 499-513.
Burgos, S. 2013. . Journal of         Business Strategy, 34(1),21-29.
Dahlsrud, A. 2008. How corporate social responsibility is defined: an analysis of 37 definitions.       Corporate Social Responsibility and Environmental Management, 15, 1-13.
Fox, T., Ward, H. & Howard, B. 2002. Public Sector Roles in Strengthening Corporate Social        Responsibility: A Baseline Study, Washington D.C, World Bank.
Harlow, C. 2005. Law and public administration: convergence and symbiosis. International          Review of Administrative Sciences, 71.
Hendarto, K. A. & Purwanto, B. M. 2012. Market Reactions of Mandatory Implementation of         Corporate Social Responsibility: Indonesia Context. Asia Pacific Management Review, 17(4),     379-402.
Hood, J. 1998. Do corporations have social responsibilities? Freeman, 48(11), 680.
Gill, A. 2008. Corporate Governance as Social Responsibility: A Research Agenda. Berkeley         Journal of International Law, 26, 452, 462.
Grant, G. H. 2003. The evolution of corporate governance and its impact on modern corporate        America. Management Decision, 41, 923-934.
Gunningham, N., Grabosky, P. & Sinclair, D. 1998. Smart regulation: designing environmental        policy, Oxford University Press, USA.
Moses, L.P. 2008. . Journal of          Business Ethics, 83(4),805-812.
Sheila,K. 2012. CORPORATE SOCIAL RESPONSIBILITY. Accountancy Ireland, 44(5), 30.
Anonymous, 2012. Amway CSR initiative. , Kasturi and Sons Ltd. Sep 30, 2012.
Anonymous, 2013. 2012 Global Corporate Social Responsibility Report highlights                 milestone of transforming the lives of 10 million children in 10 years. ,    PR Newswire Association LLC. Apr 18, 2013.
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