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Organizational Report of Toyota Australia  作業代寫

Organizational Report of Toyota Australia 作業代寫

Organizational Report of Toyota Australia
Part 1
Section 1:
1. An overview of Auto Industry and Toyota
Organizational Report of Toyota Australia  
1.1 Identification of the industry
The automobile industry has occurred and developed for more than a hundred years. Across the world, 3 centers of automobile production: the America, Western Europe and East Asia, respectively characterized and represent the unique development of the industry from 1930s to 1980s(Hatani, 2009).
1.2 Identification of the company
Toyota Motor Corporation Australia (TMCA), is a subsidiary of a Japanese company, Toyota Motor Corporation. Currently, TMCA ranks the highest new-car market shares in Australia and tops the sales of new car in 2003 and 2004. As for its scope of business, TMCA is responsible for the marketing, management and operation of Toyota’s product in Australia.
 
Section 2:
2.1 Organization’s strategic group
It can be characterized by the mixed development model. Both the corporate parent and TMCA are responsible for the production and marketing of the auto products. The company expands by vertical integration and concentric diversification strategy.
2.2 Macro trend analysis
1. Demographic analysis:
One of the strengths is marked by the special production management and division of labor, whose effectiveness gives the company a comparative advantage.
 
2. Socio-cultural analysis:
On one hand, with an integration of social culture, the rapid rise of South Korean auto industry and posed a threat on Toyota Australia. Also the differences in climate, custom and culture can put the company under pressure in pursuit of rapid foreign-market development.
 
3. Economic analysis:
It is noticed that Australia is faced with a unique economic situation. On one hand the GDP of many countries is increasing, so that the prospects of the international auto market are pretty good. On the other hand, due to the EU integration, low efficiency occurs and many European auto makers are losing money, lacking the ability to expand the international market; also the company can be affected by the negative influence of monetary policy.
 
4. Regulatory analysis:
The effectiveness and development of the company can be affected by the overall regulatory environment. Political and trade law system could forces the company to adapt to local regulations.
 
5. Technological analysis:
Comparing with the rapid development of technology in the area of auto production, management and marketing, Toyota Motor Corporation Australia has a type of production system—zero inventory and is equipped with the concept of continuous innovation and adequate technical reserves.
 
6. Natural analysis:
Recently, the oil crisis has led to the increasing demand for small cars and gas sippers, which pose the market in a favorable position.
 Organizational Report of Toyota Australia  作業代寫
To judge whether it’s an attractive market and industry or not, Porter’s competitive forces need to be considered.
One of the factors is the rivalry among present competitors. Toyota Motor Corporation Australia is facing the threat from mainly the General Motors in the U.S.A and the rapid rise of auto companies in South Korea.
To a brief conclusion, judging from the analysis above, it can be said that Toyota Motor Corporation Australia is competing in an attractive industry, and the automobile is an attractive market, waiting for further development, with many customer segments to be identified and developed.
As for the major trends of development of the industry, economic and technological factors deciding the developing direction of the auto industry. Thus, to be successful in the competition of the industry, it is advisable to obtain the state-of-the art technology to satisfy customers’ need, while predicting the economic development direction and take full advantage of it.
 Organizational Report of Toyota Australia  作業代寫
Section 3:
3 Marketing strategy
3.1 Theoretical basis for marketing strategies
Marketing strategy refers to the effective allocation and coordination of recourses and activities in the area of marketing. While the corporate strategy guides, directs, controls and co-ordinates the marketing strategy, marketing strategy, which is responsible for the competition in a product market, selection of market segments and design of the marketing mix, informs the corporate strategy and helps achieve the corporate strategy.
A competitive marketing strategy can help an organization earn profitable market position against all forces that decide industry competition by continuously establishing and developing a sustainable competitive advantage (SCA) from the existing and potential sources in the value chain.
3.2 Identification of the marketing strategy of Toyota Motor Corporation Australia (TMCA)
Toyota Motor Corporation Australia (TMCA) pursues differentiation competitive strategy. Since its establishment, the company has provided different segments of customers with perfect and thoughtful pre-sale and after-sale service. Also, it endeavors to meet changing consumers’ demand by suitable means. To achieve this, the company carries meticulous works like market research to better understand the target market.
Also, it could be noticed that the company pursues low price strategy to earn market share. Regardless of the revenues, the company penetrates new markets with low price strategy, but adjusts the price when the target market shares rise. It aims at long-term results and endeavors to provide “high quality product with low price”.
3.3 Identification of the marketing strategy of General Motors (GM)
General Motors is the largest auto corporation in the world. GM impresses the consumers with its outstanding marketing strategies. The company is famous for its differentiation marketing strategy. It formed multi-brand and multi-level product structure in a short time to best satisfy customers in every segment market. General Motors stands out from the rest for its fast-changing and creative strategies that best increase customer satisfaction.
3.4 Competitive advantage analysis
Organizational Report of Toyota Australia  作業代寫
A competitive advantage at the corporate level refers to the unique recourses of one company. In the marketing area, that advantage motivates the customers to willingly purchase from it instead of from its competitors.
It could be seen that Toyota Motor Corporation Australia (TMCA) has a competitive advantage. Since the consecutive year of 2003 and 2004, the company has been holding the biggest market share of new car market in the position of Australia’s new car market (Taneja et al, 2012).

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