代寫 > 珀斯作業代寫 > >

最好的珀斯作業代寫

Analysis of the development of Ferrero Collection  代寫

Analysis of the development of Ferrero Collection 代寫

 
Analysis of the development of Ferrero Collection
 Analysis of the development of Ferrero Collection  代寫
 
Contents Page
 
Executive summary........................................................................................................ 1
1. Introduction............................................................................................................... 1
2. Industry...................................................................................................................... 1
3. Micro environment..................................................................................................... 1
4. Macro environment.................................................................................................... 2
5. STP............................................................................................................................. 2
6. Target market............................................................................................................. 3
7. Conclusion................................................................................................................. 3
References...................................................................................................................... 3
 
 
 
 
 
 
 
 

Executive summary

The main aim of this report is to analyze the business environment of Ferrero Collection and the SIP of this brand. In the first section, the whole industry, macro environment and micro environment have been analyzed. In the second section, the segmentation, targeting and positioning of Ferrero Collection. The results of this report show that the macro environment and micro environment are favorable to the development of Ferrero Collection. In addition, the behavioral segmentation should be used by Ferrero to segment the market. Last but not least, it is the customers focusing on the reputation and fashion of the products that should be targeted by Ferrero Collection.
 

1. Introduction

Ferrero Collection, one famous brand, brings three types of confections together. The main purposes of this report include analyzing the factors influencing the development of Ferrero Collection and discussing the segmentation, targeting and positioning of Ferrero Collection. The scope of this report covers the business enviornemnt, customers’ behaviors and marketing strategies. In this research, the secondary data collected from literature and reliable are used. The limitation of this research is that the primary data collected from the consumers of Ferrero Collection are not used. In this way,   
 

2. Industry

The research conducted by Londhe, Dharam, and Narender (2012) shows that now confection, especially the chocolate, is favored by the young people and children. Sometimes, eating confection has become one fashion in some countries and regions. In order to attract the attention of the customers, the producers of confection always try to adopt the advanced technologies which could improve the quality and taste of confection.   
 
With the improvement of living standards, people’s purchasing power has increased greatly in many regions (Johnston & Clark, 2008). Then the market needs in these regions have increased as well. Of course, in some developed regions, the negative impacts of confections on health have been realized by the public. Therefore, the differences in different markets are much obvious. In this industry, the advanced technologies producing confection have been controlled by more enterprises. At present, the establishment of brand is a new trend in this industry. 
 

3. Micro environment

Analysis of the development of Ferrero Collection  代寫
Ferrero which was .established in 1946 is one manufacturer of and other confections. In the past several decades, the technologies used by Ferrero to produce confections have increased greatly. At present, this enterprise has focused on the development of its reputation in market and the attractiveness and innovation of its products. According to the research conducted by Muehlfeld, Weitzel, & Witteloostuijn (2011), Ferrero is the fourth greatest confection producer in the world. In general, this enterprise is in the leading position of the whole industry.  
 
The main competitors of Ferrero Collection include Barry Callebaut and Nestle. At present, the development of Nestle in this industry is fast since its products are relatively cheap and could be accepted by more people. Barry Callebaut is famous for the quality of the products made by it. In the products, some innovative ideas favored by the young people and children are added. Especially, the food additives used in the products of this brand are controlled by the enterprise strictly. Therefore, the Barry Callebaut is much more attractive to the customers. 
 Analysis of the development of Ferrero Collection  代寫

4. Macro environment

Tow important factors of macro environment, economic factor and social factor, could impact the development of Ferrero Collection greatly. Although the economic situations in some countries are poor, the global economic situations are not bad. Especially, the booming economy in the developing countries has increased the purchasing power of the citizens (Deng, Lu, & Wei, et al. (2010). Therefore, the children and young people own enough money to consume the Ferrero Collection which is no very cheap. Therefore, the economic environment is favorable to the development of Ferrero Collection. In addition, the impacts of social environment are significant (Keim & Hillman, 2008). The products in Ferrero Collection own the western features which are not favored by the Arabic people and many African people. Therefore, the social factors, such as the acceptance of western cultures, could impact the development of Ferrero Collection.    
 

5. STP

The behavioral segmentation should be used to segment the market. In the segmentation, the benefits sought by the customers should be focused on by Ferrero. In the first place, some customers pay attention to the health and quality of the products. In addition, in consumption, some customers focus on the reputation and status of the products since they hope to improve their social status by consuming certain products. Finally, some customers hope to purchase the cheap confections. In general, the behavioral segmentation could divide the customers into several parts.   
 
Due to the fact that the needs of customers are different, to extend the market, differentiated marketing strategy should be used by Ferrero as the market coverage strategy. The enterprise could design the healthy or “green” products without any chemical additives to attract the attention of customers favoring the health and quality (Ferrero, 2013). Furthermore, it could improve the reputation of some brands of products by advertisement. In this way, some customers could improve their social status by consuming these brands. The differentiated marketing strategy could enable Ferrero Collection to be favored by more customers.
 
Goel, Mazzola, Phan, et al. (2012) stated that the reasonable positioning could promote the development of certain products. The perceptual map of Ferrero Collection is presented in Figure 1.
 
Price
 
 
 

 
 
 
 

Innovation
 
 
 
 
 
 
Figure 1. The perceptual map of Ferrero Collection
 
The prices of Ferrero Collection are not high compared with other famous brands. However, the ideas or cultural factors included in Ferrero Collection are innovative. The innovation of Ferrero Collection is one important factor attracting the young people and children.
 

6. Target market

In general, in the behavioral segmentation, it is the customers focusing on the reputation and fashion of the products that should be targeted by Ferrero Collection. These customers expect that by consuming the products containing innovative ideas and popular cultures, they could fashionable and their social status could be improved (Begley & Boyd, 1987). In the process of making decision, they mainly evaluate the attractiveness, fashion and innovation of the products while neglect the quality or other aspects of the products. These customers always pay attention to the fashion trends in the world and use the innovative criteria to evaluate the products. In order to attract the attention of these customers, Ferrero Collection should put more innovative ideas and popular cultural factors in the products. 
 

7. Conclusion

Analysis of the development of Ferrero Collection  代寫
The main conclusions of this report could be classified into three parts. In the first place, in general, the macro environment and micro environment are favorable to the development of Ferrero Collection. In addition, the behavioral segmentation should be used by Ferrero to segment the market. Last but not least, it is the customers focusing on the reputation and fashion of the products that should be targeted by Ferrero Collection. 
 

References

Begley, T., & Boyd, P., (1987). Psychological characteristics associated with performence in entrepreneurial firms and smaller businesses. Journal of Business Venturing, 2(1), pp. 79-93.
 
Deng, Z., Lu, Y., Wei, K., et al. (2010). Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China. International Journal of Information Management, 30(4), pp. 289-300.
 
Ferrero, (2013). Sharing values to create value. Retrieved from http://www.ferrero.com/social-responsibility/csr-group 
 
Goel, S., Mazzola, P., Phan, P., et al. (2012). Strategy, ownership, governance, and socio-psychological perspectives on family businesses from around the world. Journal of Family Business Strategy, 3(2), pp. 54-65.
 
Johnston, R., & Clark, G., (2008). Service Operations Management. 3rd ed., Pearson
Education Ltd., Essex, UK.
 
Keim, G.D., & Hillman, A.J., (2008). Political environments and business strategy: Implications for managers. Business Horizons, 51(1), pp. 47-53.
 
Londhe, G., Dharam, P., & Narender, R., (2012). Effect of packaging techniques on shelf life of brown peda, a milk-based confection. LWT –Food Science and Technology, 47(1), pp. 117-125.
 
Muehlfeld, K., Weitzel, U., & Witteloostuijn, A., (2011). Mergers and acquisitions in the global food processing industry in 1986–2006. Food Policy, 36(4), pp. 466-479.
 
 

下一篇:沒有了

聯系珀斯作業代寫

QQ: 273427
QQ: 273427

珀斯作業代寫咨詢

/Perth__homework代寫時間
全天接單不間斷

價格性感 質量豐滿
Copyright ? 2002-2012 悉尼論文代寫,墨爾本論文代寫,悉尼作業代寫.墨爾本作業代寫.

在線客服

售前咨詢
售后咨詢
微信號
Essay_Cheery
微信

在線客服

售前咨詢
售后咨詢
微信號
Essay_Cheery
微信
英国代写_数学代写_c++/c代写_留学生代写怎么查出来?