Messages in alcohol advertising targeted to youth. These magazines were chosen because they have large circulations, include titles that appeal to both men and women, and because they have been included in past studies, allowing for easy comparison across time. Drugs and medications, which include weight-loss supplements, came in third with 29 percent of ads containing sexy models. Television alcohol commercials and under-age drinking. As of , 22 percent of ads included sexy ladies, while only 6 percent featured smoldering hunks. Our results may reflect an overall lower appeal of advertisements for unpopular alcohol brands among viewers of all ages, not just among young people. In fact, there are several possible alternative explanations for the study findings. That trend has held for three decades.
In one beer label we see decades of perpetuating stereotypes, of dehumanising and sexualising women epitomised. As of , 22 percent of ads included sexy ladies, while only 6 percent featured smoldering hunks. Alcohol advertising and youth: Thus, it is possible that the enhanced appeal of the advertisements for the popular youth brands merely reflects an increased level of overall appeal for brands that are more attractive to the entire population. Beauty came in second, at 36 percent. Second, it is possible that brands with higher overall popularity also have higher advertising budgets, giving them the ability to produce more appealing advertisements. You can find more examples in the CAMY gallery as well as in this article: StockLite , Shutterstock Don't blush, but chances are the magazines you read are getting sexier. Fact sheets - underage drinking. Jones S, Donovan R. Posted on May 16 '15, in Alcohol Industry , Corporate Consumption Complex , Human Rights , Women's Rights The alcohol industry has amassed an outrageous track record of advertisements dehumanising, objectifying and sexualising women. It is also possible that the ratings might have been biased if respondents were aware of the popularity of various alcohol brands among underage drinkers. Sexy images popped up in odd places, including in 5 percent of advertisements for financial products in Since , the percent of ads using sex to sell products rose from 15 percent to 27 percent by Messages in alcohol advertising targeted to youth. Centers for Disease Control and Prevention; Approximately one-half of those cases involve alcohol consumption by the perpetrator, victim, or both. Am J Public Health. Past research has suggested, however, that sex doesn't sell to female readers , with sensual advertising images leaving women bored and uninterested. Our results may reflect an overall lower appeal of advertisements for unpopular alcohol brands among viewers of all ages, not just among young people. Moreover, with this restricted sample, we were not able to determine whether there is a linear relationship between brand popularity and how underage youth and young adults rate brand-specific ads. There are numerous galleries on the internet, a simple google search away, showing how alcohol producers of all kinds have allied with advertising companies to utilise women for selling their products. In , 11 percent of all advertisements contained sexy women , and only 3 percent contained sexy men. In addition to our inability to draw any causal conclusions regarding possible intent of alcohol manufacturers to appeal to an underage audience, this study has several limitations. This research contributes to the existing literature by demonstrating that the advertisements for brands popular among youth have greater appeal to an underage audience than advertisements for brands that are not popular among youth. About half of the advertisements included models. Finally, it is possible that our sample of public health students may have been more sensitized to the potential youth appeal of alcohol advertisements compared to the general population of youth and young adults.
Video about sex appeal alcohol advertisements:
The Beer Belly: Alcohol & Sex Appeal (College Health Guru)
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